An advisory board is a group of experts who lend their skills, guidance, and knowledge to an organization (corporation, nonprofit, or association). In short, an advisory board serves the purpose of its name—to offer advice that helps an organization grow and achieve its goals.
An advisory board’s essential operation is to be the impartial third party that can be anything from a sounding board to a watchdog for the organization. Advisory boards can provide project insight for specifics like technology choices, or they might shed light on your market conditions and buyer personas to help you tailor your product or message to your audience. They can even share their expert knowledge about professional realms outside of your own, like government and regulatory matters.